1,150 Shirts in 48 Hours for VITA COCO Treats NYC Launch
From last-minute request to on-time delivery, NY Rush Shirts made the impossible possible.
Project Overview
| Client | Gradient Experience (Marketing Agency) |
| End Client | VITA COCO Treats (product launch) |
| Industry | Marketing & Consumer Goods |
| Location | New York, NY |
| Scope | Rush apparel production for high-profile launch event |
| Products Delivered |
|
| Quantity | 1,150 units |
| Use Case | Branded staff apparel for NYC launch event |
The Challenge
Gradient, a future-forward experiential agency, creates authentic brand connections through live and virtual experiences. For VITA COCO Treats’ NYC launch, they needed over 1,000 premium shirts with only two days’ notice, a high-stakes rush order where quality and timing had to be flawless.
- Guidance on how to design a program from scratch
- A curated selection of practical, high-quality items
- A way to balance bulk orders with flexible on-demand needs
- A logistics partner to handle fulfillment sustainably
The challenge was clear: create a program that sets the tone for new hires while remaining scalable and efficient.
The Solution
NY Rush Shirts managed the order with precision under extreme pressure:
- Sourcing & Logistics: Dispatched a driver to collect specialty crop tops from a warehouse located two hours away.
- Custom Decoration: Applied 7-color screen prints on two shirt styles with perfect PMS color accuracy.
- Neck & Size Labeling: Printed custom neck tags and size labels for all 1,150 shirts.
- Split Runs: Produced 850 crop tops and 300 unisex tees to meet client style needs.
- Round-the-Clock Production: Our third-shift team ensures we can meet tight turnarounds, working overnight to keep production moving without delays.
On-Time Delivery: All 1,150 shirts were delivered by the Thursday deadline.
The Customer Journey
-
Gradient contacts
NY Rush Shirts with
an urgent need for
over 1,000 shirts. -
Order created,
invoice issued,
payment confirmed. -
Shirts sourced,
printed, neck
-tagged,labeled,
and packaged. -
Delivery made on
schedule for
VITA COCO Treats
NYC launch.
Results That Matter
With New York Rush Shirts’ support, Gradient now operates a professional and scalable onboarding system. Every new hire, whether in Brooklyn or remote, receives a kit that reflects company pride and helps make a strong first impression.
- Immediate Impact: Employees felt valued and excited from the very first day.
- Scalability: The hybrid model maintains the program’s efficiency and adaptability.
- Sustainability: On-demand apparel production reduced waste and eliminated excess inventory.
A Word from Customer Success & Reorder Specialist
Gradient came to us with a last-minute request that their client, VITA COCO Treats, needed high-quality shirts for a product launch in New York City. With only a day to make it happen, we promised we’d deliver, and we did. That’s what we’re built for: turning urgent requests into success stories.
Sam Davis
NY Rush Shirts Customer Success & Reorder Specialist
Specification and Product Details
| Garment |
|
| Decoration |
|
| Quantity | Quantity: 1,150 total (850 crop tops, 300 tees) |
| Sizes | Wide range, XS–2XL |
Need thousands of shirts in days, not weeks?
NY Rush Shirts specializes in rush orders that don’t compromise on quality.