Live Sports. Global Stage. Tight Deadlines. How NY Rush Shirts Delivered Crew Apparel for DAZN
Project Overview
| Client | DAZN |
| Industry | Live Sports and Media Production |
| Scope | Custom screen-printed crew apparel for stadium events |
| Products Delivered | Screen-printed branded crew t-shirts and performance polos |
| Quantity | Hundreds for the first order, then scaled into 1200 pieces |
| Use Case | Stadium activations, live production coverage, crew identification, and on-site brand presence |
The Challenge
DAZN needed branded crew shirts in under 48 hours for a live activation at MetLife Stadium. The apparel would be worn by staff moving throughout the venue, making print clarity and consistency critical. The timeline left no room for production delays or errors.
As a first-time order, DAZN needed to trust that NY Rush Shirts could move quickly while still delivering consistent quality. Many shops would have declined the request. NY Rush Shirts accepted it.
The Solution
Fast planning, disciplined production,
and clear communication.
NY Rush Shirts approached the order with urgency and structure. Artwork and sizing were confirmed immediately, inventory was pulled without delay, and screens were prepared the same day. Production ran on an accelerated schedule with quality checks built into each step.
Delivery was coordinated to ensure the apparel arrived before crews needed it. Clear communication throughout the process gave DAZN confidence that the order was on track from start to finish.
The Customer Journey
After the rush order was delivered successfully, DAZN returned for a larger follow-up project. Quantities increased, additional apparel styles were added, and lead times extended. The expectations stayed the same. Accurate branding, consistent sizing, and dependable delivery.
Behind The Project
“Live event work leaves no margin for error. Our focus for this project was speed without shortcuts, confirming details early, moving production immediately, and keeping communication tight so the client never had to wonder where things stood.
Sam Davis – Customer Success & Reorder Specialist
Specification and Product Details
| Item | Details |
| Crew T-Shirts | Gildan Heavy Cotton, 100% cotton, black |
| Performance Polos | Sport-Tek PosiCharge Competitor, black |
| Print Method | Two-color screen printing with white underbase |
| Branding Placement | Left chest and full back |
| Fit Range | Full-size run, including extended sizes |
Production Notes
The apparel was produced specifically for a live stadium environment where crews needed to remain visible and identifiable at a distance. Print placement and sizing were standardized across all garments to maintain a consistent, professional look throughout the venue. Each piece was inspected for clarity, alignment, and finish before delivery to ensure it matched approved specifications.
